When running a business online, it’s easy to get caught up in the latest search engine optimization tactics or internet marketing campaigns. But in the scramble to come out ahead of the competition, we can forget about the basic online software and tools that are required to run a successful business on the web. Here are vital but sometimes-overlooked merchant credit card processing software for online companies that are essential for success.

The Latest Internet Processing Software

In order to process payments on the web, you need basic internet processing software. But not all software is created equal. The first step to finding good-quality software is making sure it can process a variety of payment methods, including major credit cards such as Visa and Mastercard. This is because customers want a convenient way to make payments over the web. Find internet processing software that can process all types of payments from debit and credit cards to checks.

Next, it’s important to have software that is both fast and secure. Customers don’t want to wait hours for a confirmation number. The software must be able to process payments and provide confirmation within seconds. The software should also be secure. Customers need to know that they are safe when purchasing products or services from your site.

Advanced Online Shopping Cart

Every company on the web needs an online shopping cart, the software that allows your customers to checkout and pay for your products and services. Find one that doesn’t leave your website. Instead, advanced online shopping cart software should offer seamless checkout from your website.

Virtual Terminal

Many customers are still not comfortable paying via the web. To add a personal touch to your online business, it’s important to have a virtual terminal. With a virtual terminal, you can take and process phone orders and in-person sales. You can also use a virtual terminal to manually process a bunch of credit cards. For example, Charge.com Payment Solutions, Inc. offers a free virtual terminal with the ability to process phone and in-person sales.

Mobile Credit Card Processing

Although you run an online company, you might offer services in person. For example, you might have a website for your massage therapy services, but in order to provide the service you take your business on the road. For this reason, it’s important to have mobile credit card processing software so that you can accept and process payment no matter where your business takes you.