HootSuite is one of many software tools available to manage content on social media. It allows businesses and others to track and manage efforts on many social networking channels including Facebook, Twitter, LinkedIn, Foursquare, WordPress and Google+. It helps companies to see what other people are saying about the company and respond many of those comments instantly. Imagine what impact a negative comment would have on your business? With the popularity of social media, it is imperative for businesses to manage content on social media through tools such as HootSuite.

According to data published on the Internet, more than 20 percent of companies that uses social media use HootSuite to manage their accounts. Launched in 2008 by a Canadian company, HootSuite allows social media monitoring in one place, provide management by a team of experts in the field, provides the best tool to manage Twitter accounts for businesses, help with cross posting of Google+ pages, works with all modern browsers allowing cross platform management, allows connection to lots of services, and provide free reports by email. This is why more than 10 million users spreading over 175 countries use HootSuite to manage their social media effort.